Audience Growth: Best Practices for Social Media Business Pages
Growing your Facebook audience is crucial to expanding your brand’s reach, generating more leads, and increasing engagement. For small businesses, achieving steady and manageable growth is vital for sustainable success, and a 10% audience growth rate is often cited as a best practice. Here’s how you can aim for this with actionable strategies using carrotcake AI and some insights from industry leaders.
1. Optimize Your Facebook Content Strategy
To achieve a consistent growth rate, you need a well-rounded content strategy. Posting valuable, relevant content regularly is key to keeping your current audience engaged while attracting new followers.
What should you post?
- Mix of content types: Use a combination of text, images, videos, and Facebook Reels to keep your feed dynamic. Facebook tends to promote a mix of content types, helping you reach a broader audience.
- Stick to the 80/20 rule: 80% of your content should be informative, educational, or entertaining, while 20% can focus on promotions (Social Media Manager) (Sociality).
Using carrotcake AI, you can schedule diverse content types in advance, ensuring you stay on top of trends without compromising quality.
2. Leverage Lookalike Audiences
Facebook’s Lookalike Audiences feature is a powerful tool for growing your follower base. By targeting users who share similarities with your current customers or engaged followers, you increase the likelihood of reaching users interested in your products.
How to do it:
- Start with a 1% to 2% Lookalike Audience to closely match your best customers, and gradually expand to 10% as you scale up (AdEspresso).
- Remember to exclude people who have already converted, so you’re reaching fresh prospects.
carrotcake AI can assist you in managing your Lookalike Audiences and tracking their performance, helping you optimize for better results.
3. Engage with Your Audience
Facebook is a social platform, so engagement is a two-way street. Responding to comments, answering messages, and participating in discussions shows your audience that your brand is active and attentive. According to Sprout Social, consistent engagement helps build trust and keeps users coming back to your page (Sprout Social).
You can use carrotcake AI’s built-in engagement tracking features to monitor which posts receive the most interaction and adjust your strategy accordingly.
4. Post Consistently and at Optimal Times
The timing of your posts significantly impacts their reach. Analyze when your audience is most active, and use Facebook’s analytics to time your posts for maximum exposure.
Best practice:
- Posting just before your followers’ peak activity times can increase engagement. For example, if your followers are most active at 6 p.m., aim to post around 5:45 p.m.(Offeo).
carrotcake AI can help schedule your posts at optimal times, ensuring you’re making the most of your audience’s activity patterns.
5. Track Your Growth with Metrics
Regularly monitoring your growth is essential for staying on track with your 10% goal. Use KPIs such as:
- Audience Growth Rate: This measures how fast your audience is growing over time(Sociality).
- Engagement Rate: Keep an eye on how well your content resonates with followers through likes, shares, comments, and saves (Social Media Manager).
carrotcake AI’s reporting tools allow you to track these metrics easily and make data-driven adjustments to your content strategy.
Final Thoughts
Growing your Facebook audience by 10% might seem challenging, but with the right strategies and tools, it’s an achievable goal. By following best practices like optimizing your content, leveraging Lookalike Audiences, and staying engaged with your followers, you’ll be well on your way to growing your audience sustainably.
Use carrotcake AI to simplify your social media management, from scheduling posts to tracking performance, so you can focus on what matters—connecting with your audience and growing your business.
Sources:
- Hootsuite, Social Media KPIs(Social Media Manager)
- AdEspresso, Lookalike Audiences Best Practices(AdEspresso)
- Sprout Social, Facebook Engagement Best Practices(Sprout Social)
- OFFEO, Facebook Audience Growth Tips(Offeo)
