who is carrotcake?

Get to know me.

I'm Nicole - the founder, the strategist, and the person actually running your campaigns. And while I lead every client relationship personally, I'm backed by a team of developers, designers, and marketers who make it all possible.

What we do

I build and manage Google and Meta ad campaigns — backed by technology I built specifically to do it better.

carrotcake isn't just a platform and it isn't just an agency. It's a managed ads service powered by proprietary technology built from scratch - because I believed there was a smarter, more data-driven way to run paid media, and I built it myself to prove it.

To give businesses access to the kind of paid media expertise that’s usually reserved for companies with massive budgets — delivered personally, powered by technology built specifically for this.

Most agencies are generalists using the same tools as everyone else. I built mine. That changes what’s possible for every client I work with.

A world where paid media performance is driven by data and expertise – not guesswork, vanity metrics, or agencies that disappear after the sale.

MEET THE FOUNDER

Built by someone who's done this a thousand times
- and then built the tools to do it better.

carrotcake exists because one person got frustrated enough with the status quo to build something from scratch. That same person is running your campaigns.

Nicole Farley

Founder · Paid Media Strategist

I'm a serial entrepreneur and SaaS founder with 14 years of experience running paid media for some of the most competitive industries in the world. I built carrotcake because I got frustrated with the tools that existed — so I built something better.

Before carrotcake, I owned and ran a marketing agency, worked with hundreds of clients, and managed millions in ad spend. I've seen every algorithm change, every platform shift, and every "new strategy" come and go. That experience is what I bring to every client I work with.

I work with a small number of clients at a time — by design. Every client gets my full attention, direct access to me, and a strategy built specifically for their business.

Three quick facts:
🎖 Marine Corps Veteran
🏃 Runner
🐕 Senior chihuahua owner (he runs the office)

FROM ANALYTICS TO ACTION

Leveraging AI to find the perfect formula for your campaigns.

I believe there's a perfect combination of targeting, messaging, budget allocation, and timing for every campaign - and AI finds it faster than any human working manually. carrotcake analyzes your data continuously, surfaces what's working and what isn't, and helps me make smarter decisions faster. The result is campaigns that get sharper over time - not ones that plateau after the first month.

Campaign Performance Monitoring

Our platform continuously tracks your Google and Meta campaigns, flagging anomalies, cost spikes, and underperforming ads before they drain your budget.
Transparent Reporting

No vanity metrics. No confusing dashboards. Just clear, plain-language reporting on what changed, why it matters, and what I did about it.
Competitive Intelligence

See how your campaigns stack up against competitors in your space — including ad trends, creative styles, and bidding patterns - so you're always one step ahead.
Optimization Recommendations

carrotcake never stops watching. Prioritized recommendations surface in real time - what to pause, what to scale, what to test next - so your campaigns are always being refined, not just reviewed once a week.
Get Started

Book a strategy call

Let's talk about your campaigns, your goals, and whether carrotcake is the right fit. If it is, I'll handle everything from there - no homework, no complicated onboarding, no guesswork.