Problems get fixed before you notice them.
carrotcake flags performance issues in real time - and I act on them immediately, so your campaigns never silently underperform while waiting for a monthly review.
Anomaly detection
Surfacing What Needs Attention
carrotcake automatically flags unusual performance shifts - sudden CPA spikes, CTR drops, ROAS dips - and pinpoints exactly which campaigns, ad sets, or placements caused them. I review every alert and decide what needs immediate action versus what's just noise.
Data-backed suggestions
Every Issue. A Clear Next Step.
When carrotcake flags a problem, it doesn't just surface the issue - it generates a data-backed recommendation alongside it. I review every suggestion and decide what to act on, what to test, and what to ignore. You get faster decisions and fewer problems lingering unaddressed.
Fatigue tracking
Spot and Stop Ad Waste
We can easily identify when ads are overexposed and underperforming, see trends in CTR, CPA, and ROAS across platforms and know when it’s time to refresh creatives.
Search term insights
Know What Search Terms Are Working
We know which queries are converting, which ones are wasting spend, and what to add to your negative keyword list - right when they come up.
Strategic recommendations
Budget-Boosting Ideas
From scaling to competitive monitoring, our tool recommends smart ideas to stretch your budget further and reach the right audiences faster.
All Features
Everything working together, all the time.
carrotcake isn't a collection of separate tools - it's one connected system where reporting, insights, and strategy all feed into each other continuously.
Get Started
Book a strategy call
Let's talk about your campaigns, your goals, and whether carrotcake is the right fit. If it is, I'll handle everything from there - no homework, no complicated onboarding, no guesswork.
