Negative keywords protect Google Ads campaigns from wasted spend. They ensure ads reach the right audience and drive stronger ROI.
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The future of ad ops is optimization, not just reporting. Discover how carrotcake helps marketers move from metrics to clear, actionable insights.
The Hidden Costs of PPC: How to Spot Wasted Spend Before It Eats Your Budget
Discover how to identify and reduce PPC wasted spend. Learn practical ad ops strategies to protect budgets, improve ROI, and scale smarter.