Is your practice getting its money's worth from Google Ads?
carrotcake runs independent Google Ads audits built specifically for medical and healthcare practices. We never run ads, so we have no management to sell you, just a clear read on whether your patient acquisition spend is actually working.
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The free audit your agency offers is their sales pitch.
Of course the agency running your ads says they're working. Most agencies treat a medical practice like any other account, and the one thing they can't give you is an honest, outside read on whether your budget is actually bringing in patients.
Whoever's running your ads, you need a second opinion.
You hired an agency to bring in patients.
Your agency sends reports, but they're written by the people spending your money, and plenty of agencies don't really understand healthcare marketing or its compliance rules. "The ads are working" is the answer that keeps them hired, not necessarily the one filling your schedule.
An independent audit gives you a read your agency can't: is the spend actually efficient, or just busy? You'll know whether you're getting your money's worth, where budget is leaking, and which questions to ask in your next call, all from someone with no stake in the answer.
Your in-house team is grading its own homework.
A practice manager or marketing hire juggling everything is close to the account every day, which is exactly why blind spots build up. They're invested in the strategy they chose, and it's hard to flag your own missed opportunities.
An outside audit gives your team a second set of expert eyes without threatening anyone's job. It confirms what's working, surfaces what's been overlooked, and gives you an objective benchmark to measure performance against, so you can support your team with facts instead of hunches.
You're running your own ads and flying a little blind.
Running ads on top of seeing patients means no one is checking the account. Small misconfigurations and wasted spend can sit unnoticed for months, quietly eating a budget that should be bringing people through your door.
An audit gives you the expert review you'd normally only get from hiring someone, without handing over the account. You'll see exactly where your money is going, what to fix first, and what's already working, so you can keep running things yourself with a lot more confidence.
An objective audit, every quarter.
You give us read-only access. We do the rest and hand you a plain-English report.
Read-only access
You give us view-only access to your Google Ads. Nothing changes on your end and we never touch a campaign.
100+ checks, every quarter
We run the account end to end and surface what's working, what's wasted, and what changed since last time.
A plain-English report
No dashboards to decode. Just clear findings, real numbers, and what to do about them.
A trendline, not a snapshot.
One audit tells you where things stand today. Four audits a year tell you whether they're getting better or quietly slipping, and whether the fixes actually stuck. You see the direction, not just a single frame.
We're additive, not a replacement. We don't touch your campaigns. We verify the people who do.
Plain-English findings. Real numbers. No jargon.
Every quarter we run your account through 100+ checks and turn it into a report you can actually act on. Here's a sample of what shows up.
We find the wasted spend, down to the keyword.
The non-converting terms quietly draining budget, the kind of leak a self-reported dashboard tends to leave out.
We diagnose why you're losing impressions.
Whether you're losing ground to ad rank or to budget changes everything about the fix. We show you which, and what to do about it.
We flag what's off target.
The metrics running over goal get called out, not buried. You see the problems your team might be hoping you don't ask about.
Built for the people accountable for the spend.
Know if your team or agency is actually good.
You're accountable for the paid search budget, but every read you get comes from someone with a reason to make it look fine. An independent audit gives you ground truth.
See across locations and co-op dollars.
A lot of paid search funded across a lot of accounts, and no neutral way to know if it's working. We give you visibility you don't currently have.
Want a straight answer on your paid search?
Let's talk through your accounts and whether an independent audit would tell you something you don't already know.
Book a call