Every dollar of paid spend, accounted for.
carrotcake connects to Google Ads and Meta Ads, runs each account against 100+ checks, and returns a ranked set of actions. Not a dashboard. A read on what is working, what is leaking, and what to do next.
Most tools show you the data. carrotcake tells you what to do about it.
Reporting was never the shortage. Teams have more dashboards than time. The gap is between the numbers and the decision, and that is the part carrotcake automates.
One pass across both channels
Google Ads and Meta Ads are audited together, against the same conversion definitions, so budget questions get answered across channels instead of one platform at a time.
Findings ranked by what they cost you
Every finding carries a dollar figure and a priority. Teams work the list from the top instead of guessing which of forty flags actually matters this month.
Benchmarks and trendlines
Accounts are scored against a peer set and against their own prior quarters, so it is clear whether performance is improving or quietly sliding, and whether past fixes held.
Connect the account. Get the report. Work the list.
Read-only connection
Accounts connect through the Google and Meta APIs with view-only permissions. carrotcake never makes a change to a live campaign, which is what keeps the read independent.
The full account, checked
Structure, budgets, bidding, match types, negatives, audiences, creative, conversion tracking, and attribution setup, all run end to end against 100+ checks.
A prioritized plan
Findings come back in plain language with the number attached, ordered by impact, and re-run each quarter so teams can see whether the changes actually moved anything.
Built for the people accountable for the spend.
carrotcake serves teams managing real budgets without a large in-house paid media function behind them.
Oversight across a full client book
Account leads review every client on the same standard instead of spot-checking the ones already on fire, and walk into QBRs with the findings already written.
Visibility across locations and co-op dollars
Franchisors see paid performance across dozens of separately managed accounts in one view, with a consistent read on where co-op funding goes.
A paid media function without the headcount
Companies past the point of needing paid media but not yet ready to staff a full team use carrotcake to run the channel with the rigor of a specialist.
An independent read on every dollar you put into paid.
carrotcake connects in minutes, never touches a campaign, and surfaces what your own reporting will not.