The independent second opinion on your paid search

An independent audit of your Google Ads. Every quarter.

Everyone else reporting on your paid search has a stake in the answer. We don't.

Sample audit: 56 keywords with non-converting spend

A real audit, scoped to a full quarter. This account had 56 keywords burning budget with zero conversions.

“It's not that anyone's hiding the ball. It's that everyone close to the account has a reason to frame things their way. Not one of them is neutral.
Nicole Farley
Founder, carrotcake

The only thing we're invested in is giving you a straight answer.

The conflict of interest

Who's grading the homework right now?

If you fund paid search, the people telling you how it's going are the same people who benefit from a flattering story.

Your in-house team

Reporting on its own work. Good people, but no one grades their own performance harshly.

Has a stake
Your agency

Wants to keep the engagement. The report exists, in part, to justify the retainer.

Has a stake
A competing agency

The "free audit" is really a pitch. It finds problems because finding problems wins the account.

Has a stake
What you get

An objective audit, every quarter.

You give us read-only access. We do the rest and hand you a plain-English report.

Read-only access

You give us view-only access to your Google Ads. Nothing changes on your end and we never touch a campaign.

70+ checks, every quarter

We run the account end to end and surface what's working, what's wasted, and what changed since last time.

A plain-English report

No dashboards to decode. Just clear findings, real numbers, and what to do about them.

Why quarterly

A trendline, not a snapshot.

One audit tells you where things stand today. Four audits a year tell you whether they're getting better or quietly slipping, and whether the fixes actually stuck. You see the direction, not just a single frame.

We're additive, not a replacement. We don't touch your campaigns. We verify the people who do.

What the report looks like

Plain-English findings. Real numbers. No jargon.

Every quarter we run your account through 70+ checks and turn it into a report you can actually act on. Here's a sample of what shows up.

01

We find the wasted spend, down to the keyword.

The non-converting terms quietly draining budget, the kind of leak a self-reported dashboard tends to leave out.

$6,863.89 in spend, zero conversions.
Keyword-level non-converting spend
Campaign overview and impression share
02

We diagnose why you're losing impressions.

Whether you're losing ground to ad rank or to budget changes everything about the fix. We show you which, and what to do about it.

Lost impression share, traced to the cause.
03

We flag what's off target.

The metrics running over goal get called out, not buried. You see the problems your team might be hoping you don't ask about.

CPA running 228% over target.
CPA over target flag
Who it's for

Built for the people accountable for the spend.

Heads of marketing & CMOs

Know if your team or agency is actually good.

You're accountable for the paid search budget, but every read you get comes from someone with a reason to make it look fine. An independent audit gives you ground truth.

Franchisors & multi-location brands

See across locations and co-op dollars.

A lot of paid search funded across a lot of accounts, and no neutral way to know if it's working. We give you visibility you don't currently have.

Want a straight answer on your paid search?

Let's talk through your accounts and whether an independent audit would tell you something you don't already know.

Book a call
Nicole, Founder · nicole@carrotcake.com