Agencies can’t rely on reporting alone to deliver client results. This blog explains why AI-backed PPC optimization is becoming essential and how tools like carrotcake help agencies move beyond reporting into true performance management.
How Businesses Can Stay in the Know About Their PPC Ads (Without Spending Hours in Platforms)
Managing PPC ads can feel overwhelming when you’re juggling multiple platforms and reports. This blog explores how businesses can stay in the know about PPC ads without wasting hours in dashboards — and how carrotcake makes it simple.
PPC Competitor Research: How to Use It to Outsmart, Not Outspend
Want to improve your ad performance without spending more? Learn how to use PPC competitor research to find keyword gaps, creative trends, and offer strategies that help you outsmart your competition.