Google Ads can drive growth, but only with the right strategy. Smart targeting, oversight, and optimization ensure your budget delivers real ROI.
Why Quality Score Still Matters in Google Ads
Quality Score influences cost per click, ad rank, and campaign success. Improving relevance, CTR, and landing page experience helps businesses maximize ROI.
The Importance of Conversion Tracking in PPC Campaigns
Without conversion tracking, PPC campaigns waste budget and lack direction. Tracking ensures ad spend is tied to real business results, not vanity metrics.