Smart bidding automates Google Ads, but without oversight it can waste budget and chase the wrong results. Businesses need monitoring to stay in control.
Scaling Ad Campaigns with AI: How Agencies Can Automate and Optimize for Growth
Scaling pay-per-click (PPC) campaigns can be challenging for digital marketing agencies. While getting initial results is one thing, maintaining performance while increasing ad spend is another. As budgets grow, so do complexities—managing bids, refining audience targeting, and ensuring consistent ad quality becomes overwhelming. Fortunately, artificial intelligence (AI) is transforming how agencies scale ad campaigns. By […]