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Advertising

The Hidden Cost of Ad Frequency in Meta Ads

October 3, 2025 Makenzie George Comments Off on The Hidden Cost of Ad Frequency in Meta Ads

High ad frequency on Meta can cause fatigue, wasted spend, and declining engagement. Monitoring and refreshing campaigns protects performance and ROI.

Competitor Research

What Your Top Competitors Know About PPC That You Don’t (Yet)

August 1, 2025 Makenzie George Comments Off on What Your Top Competitors Know About PPC That You Don’t (Yet)

Want to know why your competitors are beating you in paid search? Learn how to use competitive insights for PPC to spot trends, find gaps, and outperform other brands without increasing your ad spend.

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