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General questions
License usage
General questions:
Find answers to common questions about carrotcake, including how audits and strategy work, what’s included, and how to get started. If you don’t see what you’re looking for, reach out to us at helpdesk@carrotcake.com and we’ll be happy to help.
carrotcake is a marketing performance analysis platform that helps teams understand what’s driving results and decide what to do next using their existing marketing data.
An audit is a one-time, objective review of account health and performance. Strategy provides ongoing analysis and guidance as performance and conditions change over time.
carrotcake is built for in-house marketers, agencies, and consultants who are responsible for performance and need clear, unbiased insight to support decisions.
carrotcake connects to major marketing platforms and analyzes performance data across channels. Supported integrations may vary as the platform evolves.
No. Many teams start with an audit for clarity, while others use strategy for ongoing guidance. You can use either independently or together.
Audits are available shortly after connecting accounts. Strategy insights update continuously as new data comes in, so value increases over time.
No. carrotcake complements existing tools and teams by focusing on analysis, insight, and decision support rather than execution or reporting.
Yes. Audit findings and strategy insights are designed to be easy to review and share with teams, clients, or leadership.
Yes. carrotcake uses secure connections and follows best practices to protect account data. Access is read-only unless explicitly stated.
Yes. Strategy subscriptions can be canceled at any time, and audits are one-time purchases with no ongoing commitment.
License usage:
A carrotcake license is intended for use within a single organization or team. The license allows authorized users to analyze and review marketing accounts owned or managed by that organization.
Licenses are not designed to be shared across unrelated businesses, external clients, or separate legal entities unless explicitly agreed upon. If an organization manages multiple brands or accounts under the same ownership, those accounts may be included within a single license.
Usage should align with the intended purpose of evaluating performance, running audits, and accessing strategic insights. Excessive or abusive usage that falls outside normal operational needs may require an expanded license or additional access.