The numbers on your paid search depend on who's telling you.
Everyone reporting on your Google Ads has a reason to frame it their way. We're the read that doesn't. Here's why that matters, and where it came from.
The questions people actually ask.
Do you run or manage the ads?
No, and we never will. The moment we run ads, we'd have a reason to make the numbers look a certain way. We stay out of the account so the audit means something. We give you the read; your team or agency does the work.
How is this different from the free audit an agency would give me?
A free audit from an agency is a sales tool. It's designed to find enough problems to win your business. Ours isn't selling you ad management on the back end, so there's no incentive to inflate the issues or undersell what's working. You get the real picture, not a pitch.
What access do you need?
Read-only access to your Google Ads account. We can see the data; we can't change anything. Nothing on your end moves, and no one on your team has to do prep work.
Will my team or agency feel like I'm checking up on them?
A good team has nothing to fear from an independent read, and most welcome it. The audit backs up the people doing solid work and catches problems early before they get expensive. It's a second set of eyes, not a replacement.
Why quarterly instead of one and done?
A single audit tells you where things stand today. Four a year tell you whether they're getting better or quietly slipping, and whether the fixes from last quarter actually stuck. You see the trend, not just a snapshot.
What's actually in the report?
Where money is being wasted down to the keyword, why you're losing impressions, what's running over target, and what changed since last quarter. It's written in plain language with the numbers to back it up, not a dashboard you have to interpret.
Which platforms do you audit?
Google Ads to start. More platforms are on the way, shaped by what the businesses we work with tell us they need most.
How much does it cost?
Pricing depends on the number of accounts or locations under review. The simplest way to get a real number is a quick call, where we'll look at what you're working with and tell you straight.
The independent second opinion on your paid search. We never run the ads. We just tell you the truth about them.