Know exactly who's responding to your ads — and who isn't.
carrotcake breaks down audience performance so I can double down on what's working and cut what's quietly draining your budget.
Quick segmentation
Audience performance, broken down clearly.
carrotcake identifies which audience segments are driving conversions and which ones are wasting spend - so targeting decisions are always based on real data, not assumptions. Every optimization I make is backed by this kind of granular insight.
Top performers
Audience personas - backed by real data, not guesswork.
Most agencies build audience personas based on assumptions and industry templates. carrotcake builds them from your actual campaign data - real age groups, real interests, real behaviors that are already converting. That means every targeting decision I make is grounded in what's actually working for your specific business, not what works for someone else in your industry.
Underperforming segments
Stop spending on audiences that aren't converting.
carrotcake continuously identifies audience segments with high spend and low returns - and surfaces exactly what to do about it. Whether that's excluding an age group, adjusting bids, or shifting budget to what's actually working, every action is backed by real performance data. No more guessing at why your CPA is climbing.
Data-generated actions
Smart Audience Suggestions
Our tool recommends custom actions like creating lookalikes or adjusting bids based on historical audience performance.
Channel comparison
Target-Level Insights
We compare spend, CPA, and ROAS across placements like Instagram Feed, Facebook Stories, and more - so we know where your audiences perform best.
Data-backed decisions
We Prioritize What to Fix First
Each insight comes with clear context - like engagement strength or creative fatigue - so we can take the right actions, faster.
All Features
Everything working together, all the time.
carrotcake isn't a collection of separate tools - it's one connected system where reporting, insights, and strategy all feed into each other continuously.
Get Started
Book a strategy call
Let's talk about your campaigns, your goals, and whether carrotcake is the right fit. If it is, I'll handle everything from there - no homework, no complicated onboarding, no guesswork.
