How it works

A straight answer on your paid search, four times a year.

No software to learn, no onboarding marathon, no homework for your team. You grant read-only access once, and the audit shows up every quarter. Here's exactly what that looks like.

01

You grant read-only access.

A two-minute step, the same as adding any collaborator to your Google Ads. You give us view-only access, which means we can see everything in the account and change nothing in it. Nothing on your end moves, no campaigns pause, and no one on your team has to pull exports or prep a thing.

~2 minutes, one time
02

We run the full audit.

We take the account through 70+ checks across a complete quarter of data. We look at where budget is being wasted down to the keyword, why you're losing impression share and whether it's rank or budget, which metrics are running over target, and everything that shifted since the last audit. This is the part you don't have to think about. We do the digging and the interpretation.

We do the digging
03

You get a plain-English report.

Not a dashboard to log into and decode. A clear, written report that tells you what's working, where money is leaking, what's off target, and what your team or agency should fix next, with the real numbers behind every finding. It's built to be read in one sitting and acted on the same day.

In your inbox
Sample report: keyword-level wasted spend
A page from a real sample audit: 56 keywords found burning budget with zero conversions.
04

We do it again next quarter.

Each audit is measured against the one before it, so you see whether things improved, whether last quarter's fixes actually stuck, and whether anything new started slipping. One audit is a snapshot. Four a year is a trendline you can steer by, and the reason the problems get caught while they're still small.

Every quarter
What the report turns up

Real findings from a real account.

Here's a sample of what shows up in an audit. Every finding comes with the numbers behind it, so there's no guessing about what it means or what to do next.

Non-converting keyword spend
$6,863.89 wasted

56 keywords spending with zero conversions, the kind of leak a self-reported dashboard tends to leave out.

Lost impression share
Lost impression share

Diagnosed to the cause, whether you're losing ground to ad rank or to budget, because the fix is different for each.

CPA over target
CPA 228% over target

The metrics running over goal called out plainly instead of buried inside an account average.

Through every step, one thing never changes. We never touch your campaigns.

We're not bidding for your account or angling to take over your ads. We verify the people who run them. That's what keeps the audit honest, and it's why a good team has nothing to fear from it.

Ready to see what the first audit turns up?

Book a call and we'll talk through your accounts and get the first one on the calendar.

Book a call