carrotcake Audit
A faster way to understand what’s really happening in your paid performance
carrotcake Audit analyzes your Google and Meta ad accounts to surface issues, risks, and missed opportunities, without manual analysis.
What it is
An objective paid media audit.
carrotcake audits your ad accounts and surfaces the most important findings in one place, from structural issues to performance risks and missed opportunities.
Why it matters
See what’s actually driving results.
Instead of surface metrics, the audit evaluates structure, delivery signals, and performance patterns to explain why results look the way they do.
What’s reviewed
Account health and performance signals.
Each audit examines configuration, campaign structure, budget allocation, creative signals, and risks to identify inefficiencies limiting performance.
What you get
Clear findings you can act on.
Audit results are ranked by impact, so you know what to address first and where effort will have the biggest return.
How teams use it
Clarity before making changes.
Teams use Audit to review existing work, prepare client recommendations, validate direction, and assess accounts before making updates.
For who
Built for marketers accountable for performance.
Designed for lean agency teams and performance-led marketers managing Google and Meta accounts weekly.
Standalone or ongoing
Use it once or build from it.
Run Audit as a one-time clarity check, or use it as the starting point for ongoing Strategy monitoring.
Discover everything you
can do with carrotcake Audit
Every audit surfaces structure gaps, performance risks, opportunity signals, and prioritized paid media findings.
Account Structure Review
Review campaign and account structure to surface misalignment, inefficiencies, and setup risks.
Performance Breakdown
Identify where performance is breaking down across spend, efficiency, and conversion flow.
Opportunity Signals
Highlight missed scaling paths, budget allocation gaps, and under-leveraged campaigns.
Risk Identification
Surface configuration and pacing risks before they impact efficiency or scale.
Prioritized Findings
Rank issues and opportunities by impact so you know what to address first.
Shareable Audit
Output Generate a structured audit summary that teams and clients can review immediately.
Get Started
Start with an audit. Scale with strategy.
Get fast clarity on what’s working, what’s broken, and what to fix next. Move into ongoing strategy when you’re ready.
